Vinyl Flooring




Why choose vinyl?

Also referred to as resilient flooring

Today’s vinyl isn’t the faux flooring of yesteryear. Modern options are unique and trendy with finishes that closely resemble wood, tile and even stone. Cutting-edge technologies and digital designs make natural-looking textures and greater visual depth possible. Nothing brings style, durability and comfort together quite like today’s vinyl. And talk about affordability. That flooring in your kitchen may look like expensive hardwood. But it’s vinyl. Yes, vinyl allows you to incorporate the look and feel of tile, hardwood or stone into your décor without the cost.

One truth is constant, you get what you pay for.

And as you move up in the vinyl price range there are many benefits.

In terms of product selection alone, more versatile patterns, colors and textures will be available to you.

When shopping for performance, today’s premium wearlayers offer superior resistance to stains, scuffs and scratches. That’s worth noting if you live in an active household, or with kids or pets.

Some premium wearlayers are enhanced with aluminum oxide, which provides exceptional resistance to scratching.

More importantly, these wearlayers make vinyl clean up a breeze. Make your life a little easier.

You’ll also notice that, as you move up in price, you’ll get enhanced performance constructions designed to protect your floor from rips, tears, gouges and permanent indentations.





Size dictates the vinyl pattern.

When selecting a vinyl pattern, you want to consider the size of the room and the size of the pattern. The decorating rule of thumb still applies to vinyl flooring in relation to room size and color. Lighter flooring colors will make a smaller room appear larger, while darker colors will absorb the light and create a more intimate setting. When working with vinyl flooring pattern sizes, a smaller pattern works well in small areas or in rooms where the pattern will be visually interrupted with pieces of furniture, or a kitchen island. However, remember that larger flooring patterns can sometimes actually visually expand a room.

Vinyl flooring products come in a selection of gloss levels to suit your needs. Generally speaking, the lower the gloss level, the more forgiving your floor will be to the daily wear of foot traffic. Choose your gloss level accordingly.


To understand vinyl, think layer cake

Vinyl is constructed of several different layers: the wear layer, the printed or decorative layer, an inner core consisting of a foam and vinyl layer, and a backing.

You shouldn’t always pick thick

When selecting your vinyl flooring, thicker is not always better. It’s the density of the inner core that will help your floor resist rips, tears, gouges and indentations.

Top shoppers concentrate on the top layer

Understand that the quality of the wearlayer, which is the actual surface layer of the floor, will determine how your floor will stand up to staining, scuffing and scratching. For example, a urethane wearlayer will help with stain resistance.

Checkout traffic patterns before vinyl patterns

When selecting the right vinyl for the rooms in your home, consider the room’s foot traffic and the types of activities that will take place.

And now, about seams

Since some vinyl comes in 6’ and 12’ widths, seaming may be necessary depending on the area to be covered Certain patterns will hide seams better. For example, tile patterns with grout lines are better able to mask seams. Additionally, seam sealers may be visible in contrast with different vinyl textures and finishes.



Rotogravure Construction

The manufacturing of vinyl flooring uses highly sophisticated techniques, complex methods and precise systems. The rotogravure printing process is the most commonly used method for making residential vinyl floors. It offers you unlimited possibilities in pattern and design. Imagination, start your engine! This process involves a print cylinder that spins around while the vinyl's core layer (called the gel coat) passes underneath. The cylinder systematically prints various colored ink dyes to create the pattern. After the print dyes are set a clear wearlayer is applied to the surface. The appearance retention of a rotogravure vinyl floor is dependent on the durability of the clear wearlayer.


Wearlayer: the “make it or break it” area of vinyl flooring.

The wearlayer is absolutely critical to the performance of your vinyl floor – key to its lasting potential. The thickness of the wearlayer varies with each vinyl product collection, or series, and is generally measured in mils. The thickness of a mil is about the same as a page in your telephone book. So a 10-mil wearlayer would be comparable in thickness to about 10 pages of your telephone book. Generally, the more expensive vinyl floors have thicker wearlayers. Your expectations for how long your vinyl floor will look new and fresh are based on the wearlayer's performance. To help you understand wearlayer construction we need to define what the performance characteristics are that we are looking for in a vinyl floor.

These performance characteristics can be divided into several areas:

  • Easy to clean
  • Stays looking like-new
  • Resists staining from normal household products
  • Doesn't show scratches easily
  • Easy to clean up spills

The easy to clean characteristic relates to how tough it is to remove soiling and other marks from the floor's surface. When a floor begins to look old and drab it is usually caused by hundreds of fine hairline scratches in the wearlayer. These fine scratches come from dirt, grit and sand laying on the wearlayer's surface. However there’s good news. The new generation of vinyl floors has all the ingredients to resist showing wear and staining. Plus all the beauty, style and value to certainly put vinyl in the running as a possible flooring for your home. Those are the basics of vinyl construction and manufacturing.






Below you will find  just some of the brands Kenny's sells. Click in any of the logos below for more information a new page will open on their website.


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