Why choose vinyl?
referred to as resilient flooring
Today’s vinyl isn’t the faux flooring of yesteryear.
Modern options are unique and trendy with finishes that
closely resemble wood, tile and even stone. Cutting-edge
technologies and digital designs make natural-looking
textures and greater visual depth possible. Nothing
brings style, durability and comfort together quite like
today’s vinyl. And talk about affordability. That
flooring in your kitchen may look like expensive
hardwood. But it’s vinyl. Yes, vinyl allows you to
incorporate the look and feel of tile, hardwood or stone
into your décor without the cost.
9am.-6pm. Friday 9am.-4pm. Saturday 9am.-1pm.
One truth is
constant, you get what you pay for.
And as you move up in the vinyl
price range there are many benefits.
In terms of product selection
alone, more versatile patterns, colors and textures will
be available to you.
When shopping for performance,
today’s premium wearlayers offer superior resistance to
stains, scuffs and scratches. That’s worth noting if you
live in an active household, or with kids or pets.
Some premium wearlayers are
enhanced with aluminum oxide, which provides exceptional
resistance to scratching.
More importantly, these wearlayers
make vinyl clean up a breeze. Make your life a little
You’ll also notice that, as you
move up in price, you’ll get enhanced performance
constructions designed to protect your floor from rips,
tears, gouges and permanent indentations.
Size dictates the
When selecting a vinyl pattern,
you want to consider the size of the room and the size
of the pattern. The decorating rule of thumb still
applies to vinyl flooring in relation to room size and
color. Lighter flooring colors will make a smaller room
appear larger, while darker colors will absorb the light
and create a more intimate setting. When working with
vinyl flooring pattern sizes, a smaller pattern works
well in small areas or in rooms where the pattern will
be visually interrupted with pieces of furniture, or a
kitchen island. However, remember that larger flooring
patterns can sometimes actually visually expand a room.
Vinyl flooring products come in a
selection of gloss levels to suit your needs. Generally
speaking, the lower the gloss level, the more forgiving
your floor will be to the daily wear of foot traffic.
Choose your gloss level accordingly.
vinyl, think layer cake
Vinyl is constructed
of several different layers: the wear layer,
the printed or decorative layer, an inner
core consisting of a foam and vinyl layer,
and a backing.
always pick thick
When selecting your
vinyl flooring, thicker is not always
better. It’s the density of the
inner core that will help your floor resist
rips, tears, gouges and indentations.
concentrate on the top layer
Understand that the
quality of the wearlayer, which is the
actual surface layer of the floor, will
determine how your floor will stand up to
staining, scuffing and scratching. For
example, a urethane wearlayer will help with
patterns before vinyl patterns
When selecting the
right vinyl for the rooms in your home,
consider the room’s foot traffic and the
types of activities that will take place.
And now, about
Since some vinyl comes in 6’ and 12’
widths, seaming may be necessary depending
on the area to be covered Certain patterns
will hide seams better. For example, tile
patterns with grout lines are better able to
mask seams. Additionally, seam sealers may
be visible in contrast with different vinyl
textures and finishes.
The manufacturing of
vinyl flooring uses highly sophisticated
techniques, complex methods and precise
systems. The rotogravure printing process is
the most commonly used method for making
residential vinyl floors. It offers you
unlimited possibilities in pattern and
design. Imagination, start your engine! This
process involves a print cylinder that spins
around while the vinyl's core layer (called
the gel coat) passes underneath. The
cylinder systematically prints various
colored ink dyes to create the pattern.
After the print dyes are set a clear
wearlayer is applied to the surface. The
appearance retention of a rotogravure vinyl
floor is dependent on the durability of the
the “make it or break it” area of vinyl
The wearlayer is
absolutely critical to the performance of
your vinyl floor – key to its lasting
potential. The thickness of the wearlayer
varies with each vinyl product collection,
or series, and is generally measured in
mils. The thickness of a mil is about the
same as a page in your telephone book. So a
10-mil wearlayer would be comparable in
thickness to about 10 pages of your
telephone book. Generally, the more
expensive vinyl floors have thicker
wearlayers. Your expectations for how long
your vinyl floor will look new and fresh are
based on the wearlayer's performance. To
help you understand wearlayer construction
we need to define what the performance
characteristics are that we are looking for
in a vinyl floor.
characteristics can be divided into several
- Easy to clean
- Stays looking
- Resists staining
from normal household products
- Doesn't show
- Easy to clean up
The easy to clean
characteristic relates to how tough it is to
remove soiling and other marks from the
floor's surface. When a floor begins to look
old and drab it is usually caused by
hundreds of fine hairline scratches in the
wearlayer. These fine scratches come from
dirt, grit and sand laying on the
wearlayer's surface. However there’s good
news. The new generation of vinyl floors has
all the ingredients to resist showing wear
and staining. Plus all the beauty, style and
value to certainly put vinyl in the running
as a possible flooring for your home. Those
are the basics of vinyl construction and
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